Crossing the Chasm (Audiobook 2001) [49mp3, 2pdf]

Crossing the Chasm (Audiobook 2001) [49mp3, 2pdf]
English | Size: 167.05 MB (175,163,976 bytes)
Category: Small Business / Entrepreneurs
Crossing the Chasm is a classic. The fundamental concepts of these book are critical for anyone in a technology industry as it explains how products are adopted, and what are the behaviors of customers in different stages of the adoption curve. Understanding why and how early adopters, futurists, mainstream and laggard buyers buy is foundational. There are a few more books from the author that expand on this concept, all good reads.


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